My husband always teases me, saying that I’m a point-of-purchase marketer’s dream prospect because I’ll stick anything in my shopping cart if it tugs on my emotions or reminds me of happy times or fond childhood memories. Over the years, I’ve spent thousands of dollars on toys, candies, foods, and even clothes for my kids because they represent something I loved, thought was cool, or always wanted when I was a kid. It’s why I introduced my kids to movies like Goonies, Princess Bride, Star Wars, and Back to the Future, and cartoons like Duck Tales, Tailspin, Rescue Rangers, Gummy. . .
Your WooCommerce website will convert more browsers to buyers when it’s optimized for performance and functionality. Your customers demand an intuitive and pleasurable experience, and you should too. There are many ways to optimize a website, and this guide covers three foundational categories: speed, operation, and add-ons. It suggests strategies and offers resources for trimming down a bloated website and alleviating migraine-inducing management. Hand your IT team this guide and have them make sure your WooCommerce conversion optimization is on track. Improving Website Load Times & Reliability The faster you get your products in front of shoppers, the more likely. . .
Here’s an eye-popping stat: in 2018, an estimated 281 billion emails will be sent. Yep, that’s billion, with a B. There are about three and a half billion people online worldwide, so that means every single one of us receives over 80 emails on average each day. How can you possibly expect your store to break through all of that noise? One of the best ways to get your customers’ attention is via lifecycle emails. These emails are automatically based on customer behavior on your website, and they have real customer value. They provide customers with timely and relevant information. . .
The act of walking into a physical store, paying for an item, and leaving has been replaced by a meandering, unpredictable consumer journey. For example, an online customer today might start his or her journey by clicking on your banner ad, arriving at your site, but leave without buying anything. Within the span of a week, they might receive a retargeting ad, hear a TV spot, read an online review, and get a recommendation from a friend before finally coming back to your store to actually buy. The chaotic nature of today’s purchase journey makes predicting and prompting customer. . .
Looking for a way to easily create an amazing landing page that converts? To explore this question, we asked Chris Lema, VP of Products and Innovation at Liquid Web, to give us a tutorial webinar on the topic. To make things easier for you, here is a summary on how to build a landing page that converts. Let’s get started! The Nine Key Elements Every Landing Page that Converts Needs to Have There are nine key elements you need to have on every single landing page that you create. 1. A Headline They Care About If you are building a. . .
Like Dr. Frankenstein, we tend to overlook flaws in our own creations. So, if you suspect your eCommerce website is a bit slow, it’s probably seriously under-performing. That’s okay because there are plenty of options to fix the problem—and a serious problem it is. Here are some eye-opening stats about site load speed: 47% of customers expect web pages to load in 2 seconds or less 57% of visitors will leave your site if load times are longer than 3 seconds Of those 57% who leave, 80% will never return to your site Of those 80% never-returners, 44% will tell. . .
Live chat is pretty remarkable when you think about it. You can have a back-and-forth, real-time conversation with a business—all for no charge. Calling into a business comes with the maze of “press 1” menu options and endless strains of muzak. With live chat, you simply type your question and wait for a response. With simplicity like this, it’s not surprising consumer demand for live chat grew 8.3% in 2017. In fact, recent surveys show more consumers (41%) now prefer live chat over calling (32%), email (23%), or a social media (3%). Smart eCommerce owners want the best live chat. . .
Which version of these introductory sentences do you prefer? (A): “Online store owners must conduct tests of their marketing elements with scientific precision.” (B): “Online store owners are really just mad alchemists—standing in the lab of their websites, trying to find the magical elixir for converting website visitors into customers.” Version A is a little dry, but it delivers the point quickly. Version B is more engaging, but it also takes longer to read. Maybe you like your sentences to get to the point, or maybe you like them more poetic. (Remember your answer. You’ll need it later.) Either way,. . .
With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and price as the primary way to differentiate a brand. Customer experience is the soon-to-be-crowned king of eCommerce, and you’ll need a good design and marketing strategy to compete. Here are some strategies for building an eCommerce customer experience to support your conversion rate optimization strategy.. . .
To do any job right, you need the right tools, whether you’re building an adult treehouse or optimizing your conversion rates (we’d rather be doing the former too). But conversion rate optimization (CRO) matters to your marketing ROI. For every $92 spent acquiring customers, only $1 is invested in converting them. So, a substantial chunk of the budget is dedicated to generating leads, while only a small part is used to actually turn those leads into customers. That’s a massive budget discrepancy, which probably explains why only 22% of businesses are satisfied with their conversion rates. Maximize your CRO budget. . .