Everything You Need to Know to Develop an Ecommerce Marketing Strategy

There's a lot of competition for ecommerce business, and rightfully so. Ecommerce sales were $4.28 trillion in 2020 and are expected to continue growing.

Businesses vying for those dollars have to develop an ecommerce marketing strategy that gets their business seen and generates interest for their products.

Types of Marketing for Ecommerce Businesses

There are a lot of marketing strategies — creativity is the only limit. The various strategies fall into overarching categories by type. Here are four types of marketing strategies to consider:

  • Cause Marketing — Links a company and its products to a social cause or issue.
  • Relationship Marketing — Focuses on fostering better relationships with your customers and increasing their brand loyalty.
  • Scarcity Marketing — Makes customers think there is a product shortage or limited amount available, encouraging them to purchase now for fear of missing out.
  • Undercover Marketing — Marketing activities that consumers don't realize are marketing. Product placement in a popular television show is an example of undercover marketing.

You can use any or all of these approaches for ecommerce marketing.

Key Marketing Strategies Every Ecommerce Business Should Use

Businesses use a ton of different ecommerce strategies. There is something for every business and every situation. And there likely are strategies that even the most creative marketers haven't come up with yet. Here are some marketing strategies that every eCommerce business should use:


The majority of your website traffic likely comes from online searches. Optimizing your ecommerce site and all of its pages for SEO means more people will continue to become aware of your business and your products will be more visible on Google.

Product Reviews

People want to buy products they know will work well for them. Recommendations from a trusted friend are the best form of advertising, for sure. But did you know that 84% of people trust online reviews as much as they trust friends' recommendations? Encourage site visitors to buy your products by including reviews on your eCommerce site.

Content Marketing

There's a reason the majority of companies today use content marketing. It works. About 90% of customers see the benefit of content marketing in making them aware of products. Awareness leads to purchase consideration.

Guest Posts

Blogs are considered the most effective way to turn casual readers into customers. You can extend your reach beyond your own site by publishing guest posts on other blogs. This drives traffic back to your site and exposes you to new audiences.

Social Media Marketing

There are about 3.8 billion people on social media. You don't want to miss direct communication with those of them who are in your target market.


Reach out to influencers who you know your target market follows and ask them to promote your brand. Product reviews work. Influencer endorsements work even better.

Email Marketing

More than 4.1 million people in the world use email, with more than 90% of people in the United States using email at least daily. Your target audience is already using email, so why shouldn’t they connect with your brand? Email has a 1.22% conversion rate, making it the best way to turn prospects into loyal customers.

Google Adwords

Target specific keywords with Google AdWords, to help ensure your products show up in relevant searches.

Social Ads

Facebook and Instagram ads allow you to target users based on categories like age, interest, and location to help them find your products. Promoted Pinterest pins allow you to place ads that pop up in users' feeds or appear in relevant searches.

Every eCommerce business should use these marketing strategies. Many of them are so common that potential customers notice if you aren't doing them (for example, social media and email marketing). Others are affordable, simple ways to create awareness for your brand.

How Nexcess Can Help with Your Ecommerce Marketing Strategy

That's everything you need to know about making an ecommerce marketing strategy. Now that you have the basics of a marketing plan down, ensure that your ecommerce site is in the right hands.

You could fret about setting up a site that would support your marketing goals, or you can add Nexcess to your team. More specifically, StoreBuilder by Nexcess could be the right choice for you to get your ecommerce site up and running quickly.

StoreBuilder is an intelligent website assistant that helps you start and launch a WooCommerce store faster than any other solution in the market. Getting started is simple. Nexcess's easy tool helps you build an ecommerce site in four steps.

You just answer a few questions about your products, industry, assets, and whether you’ve already started an online business. StoreBuilder then uses industry insights to build a customized ecommerce site in minutes. You don't need templates, coding experience, or any technical web knowledge

Contact us to learn more about how Nexcess's StoreBuilder can help support your ecommerce marketing strategies.

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