Ecommerce storytelling involves using product information like photos and dimensions to help customers connect emotionally to a purchase.
Think about the last time you heard a great story. Perhaps you were gathered around the dinner table with your family or 2 cocktails deep on a Zoom call with friends. Did the storyteller have a “just the facts” attitude, or did they draw you in with details that made you feel as though you were right there with them? Maybe the storyteller inflated a few points to make the adventure seem larger than life (We were in the middle of nowhere and hadn’t seen another car for hours!)? Or perhaps they omitted key information to create suspense and keep. . .