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Last Minute Tactics to Drive Online Holiday Sales

WooCommerce is the fastest growing eCommerce platform for small and medium businesses (SMBs) right now. The WordPress plugin provides businesses with an inexpensive and seamless way to sell online. Considering that more than 50 percent of content websites are running on WordPress, it’s not surprising that WooCommerce is the most popular choice for SMB eCommerce. […]

Adding WooCommerce to the Genesis Framework

Adding WooCommerce to the Genesis Framework is one of the best ways to build a stable and fast running eCommerce site. Due to the nature of the Genesis Framework, it has some quirks though. In this article, I’m going to walk you through the most important steps of the installation and customization process for your […]

Customize WooCommerce Product Pages to Boost Your Sales

Nowhere does your website design and user experience impact sales more than on your product pages. They’re the digital “display cases” that present your products in their best light, motivating shoppers to press the “Add to Cart” button. Effective product pages are beautiful, informative, and streamlined. They also express your unique brand. There’s no reason […]

3 Options for WooCommerce Product Add-Ons

I was so excited when I was pregnant with my first child. When I had time on my hands I spent it shopping and daydreaming. Shopping for items for his nursery and for clothes when he was born. And don’t you know, as soon as we knew we were having a boy and chosen his […]

A theme preview from an old WordPress version.

Your WooCommerce Store Must Be Responsive

Everyone has heard the buzzwords “responsive design” for years now. Yet I still come across WooCommerce stores that are not mobile ready. Big brands like State Farm publicly announced in 2013 that they received a 56% uptick in conversion when they switched to a responsive design. The numbers don’t lie, your WooCommerce Store must be […]

Four Things You Can Do to Optimize eCommerce Store Speed

Every one of us knows from direct experience that if a website takes time to load, especially if we’re looking for something, we’re more likely to move on than to wait. An Akamai report on the State of Online Retail Performance noted: For peak conversions, store sites have to load in under 2.7 seconds and […]