By streamlining your WooCommerce checkout process you can increase your revenue because more people will make a purchase. But, increasing the volume of sales you get through your store is only one way to increase your revenue. A second way to increase your overall revenue is to increase your average order price. Today we’re going […]
WooCommerce is the fastest growing eCommerce platform for small and medium businesses (SMBs) right now. The WordPress plugin provides businesses with an inexpensive and seamless way to sell online. Considering that more than 50 percent of content websites are running on WordPress, it’s not surprising that WooCommerce is the most popular choice for SMB eCommerce. […]
Adding WooCommerce to the Genesis Framework is one of the best ways to build a stable and fast running eCommerce site. Due to the nature of the Genesis Framework, it has some quirks though. In this article, I’m going to walk you through the most important steps of the installation and customization process for your […]
Nowhere does your website design and user experience impact sales more than on your product pages. They’re the digital “display cases” that present your products in their best light, motivating shoppers to press the “Add to Cart” button. Effective product pages are beautiful, informative, and streamlined. They also express your unique brand. There’s no reason […]
Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]
Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]
I was so excited when I was pregnant with my first child. When I had time on my hands I spent it shopping and daydreaming. Shopping for items for his nursery and for clothes when he was born. And don’t you know, as soon as we knew we were having a boy and chosen his […]
Everyone has heard the buzzwords “responsive design” for years now. Yet I still come across WooCommerce stores that are not mobile ready. Big brands like State Farm publicly announced in 2013 that they received a 56% uptick in conversion when they switched to a responsive design. The numbers don’t lie, your WooCommerce Store must be […]
According to the Baymard Institute who researched 37 different cart abandonment statistics, 69.23% is the average documented online shopping cart abandonment rate. Almost 70% of online shoppers get somewhere into the shopping process before abandoning their cart. That is, they decide to not make the purchase and go to other online properties. Even if you […]
Every one of us knows from direct experience that if a website takes time to load, especially if we’re looking for something, we’re more likely to move on than to wait. An Akamai report on the State of Online Retail Performance noted: For peak conversions, store sites have to load in under 2.7 seconds and […]
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