Modern eCommerce is heavily dependent on actionable data-driven insights to maximize sales. Big data is something of a buzzword, but there’s no doubt that in the absence of accurate date, eCommerce retailers would be at a significant disadvantage. Useful data comes from an enormous diversity of channels, including web analytics, remarketing, customer relationship management, affiliate […]
Fraud is a serious problem for eCommerce retailers. While less than 2% of eCommerce revenues are lost through fraudulent transactions, in a trillion-dollar industry, that’s no small potatoes, particularly in an industry segment with low margins. But, possibly more significant than fraud itself is the amount of time and effort that small retailers put into […]
One of the most popular narratives around eCommerce in the media focuses on how eCommerce is disrupting and destroying the traditional brick-and-mortar store. It’s a narrative firmly rooted in reality. eCommerce offers consumers an unbeatable value and convenience, and brick-and-mortar stores have significant costs that just aren’t an issue for most online retailers. However, some […]
There is no shortage of shipping and inventory extensions for Magento; we highlighted some of them in an article earlier this year. But, there’s a new kid on the block that has been generating a fair bit of attention. Ordoro, a startup based in Austin, Texas, is focused on providing an intelligent management system for […]
SEO is changing. Gone are the days of ranking signals that are easy to game with keyword stuffing and dubious link building tactics. The advent of semantic search is bringing huge changes to the SERPs and the mechanisms that Google uses to populate them. If you’re attentive to the results that Google returns, you’ll have […]
As I’m sure most of you have guessed by my love of Batman, I’m a giant child. I take no offense to this. As a matter of fact, I embrace it. I have two kids, 10 and 8, and they LOVE that I’m a giant child. It just makes playing with them that much more […]
Southfield, MI October 09, 2013 – Nexcess, a leading provider of optimized Magento hosting and a Magento Platinum Hosting Partner, is thrilled to announce that they will be a Platinum Sponsor for this year’s MagentoLive UK conference in partnership with PayPal and eBay. The event will take place at etc.venues’ state of the art St. […]
Producing sufficient high-quality content to feed a successful content marketing campaign can be both time consuming and expensive. Content is one of the most sustainable forms of marketing: once you’ve published content you own, it will continue to generate traffic and engagement well into the future, but, there are other ways that content can be […]
Flat is the new black when it comes to user interface design. Gone are the days of extensive drop shadows and lavish textures. In their place we find simple, bold color palettes, an absence of depth, and ample white space. The trend is heavily influenced by the design aesthetic behind Microsoft’s Modern UI, and is […]
One of the strengths of WordPress is the massive range of themes that are available, both free and premium. WordPress sites can take almost any form a site owner wants. However, chances are that a theme will require some modification to tailor the site to its individual requirements. Themes are a great way to get […]
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