Having been given an opportunity at Nexcess a while back, I’ve been able to work with Magento since it was in beta. That experience has given me the opportunity to connect with many ecommerce pioneers, and I’ve often found myself on calls discussing a technical matter with a client, but then found myself engaged in […]
Only a tiny percentage of a site’s visitors will leave comments, and the ones who do are not always representative of the audience as a whole. In an ideal world, a significant proportion of readers would engage in some way with a site beyond just passively consuming the content. Encouraging them to do so can […]
What is your website for? There are various ways to construe that question and various possible answers. Many businesses and bloggers see their site as a central digital presence from which they can establish their brand, attract referrals from search and social, promote their services, publish content, and provide support to customers. A website can […]
Southfield, MI, January 22, 2014 – Nexcess, a leading provider of Magento eCommerce hosting and Magento Platinum Hosting Partner, has announced that its powerful Magento server cluster plans will benefit from an substantial hardware upgrade. Responsiveness is of particular importance to eCommerce retailers, because faster sites have proven to provide increased sales. Nexcess’ Magento server […]
The Ghost blogging platform was one of 2013’s major success stories. John O’Nolan set out to create a platform designed purely for blogging. Early in the year he published a mockup of what he thought the software would look like, and when, that generated substantial interest, he created a KickStarter campaign that proved to be […]
Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]
Pricing is one of the most difficult problems that retailers face. Picking the right price point can mean the difference between having products fly off the shelves and having them sit unbought. If shoppers perceive products to be priced too high they may abandon a particular store altogether. If they are priced too low, store […]
A new year is here, and with it comes the determination to finally get started on the business or creative endeavor that you’ve been procrastinating about throughout 2013. If you want to sell something, to write, or to be creative in any other way, you’re going to need a website to show your work to […]
As I’ve mentioned in previous articles, if brands want to improve both the efficiency and the effectiveness of their content marketing efforts, they should think less like traditional marketers and more like publishers. And, it’s not only blogging brands would benefit from a more publisher-like approach to the planning of content creation. To be highly […]
Christmas is on the way, and that means sites all over the web will be cutesifying themselves in an attempt to catch some of the season’s goodwill. To be honest, I have mixed feelings about the sledging Santas and falling snow that is soon going to adorn my favorite sites. On the one hand, for […]
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