Southfield, MI, January 22, 2014 – Nexcess, a leading provider of Magento ecommerce hosting, has announced that its powerful Magento server cluster plans will benefit from an substantial hardware upgrade. Responsiveness is of particular importance to ecommerce retailers, because faster sites have proven to provide increased sales. Nexcess’ Magento server […]
Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]
Pricing is one of the most difficult problems that retailers face. Picking the right price point can mean the difference between having products fly off the shelves and having them sit unbought. If shoppers perceive products to be priced too high they may abandon a particular store altogether. If they are priced too low, store […]
As I’ve mentioned in previous articles, if brands want to improve both the efficiency and the effectiveness of their content marketing efforts, they should think less like traditional marketers and more like publishers. And, it’s not only blogging brands would benefit from a more publisher-like approach to the planning of content creation. To be highly […]
Christmas is on the way, and that means sites all over the web will be cutesifying themselves in an attempt to catch some of the season’s goodwill. To be honest, I have mixed feelings about the sledging Santas and falling snow that is soon going to adorn my favorite sites. On the one hand, for […]
A patch has been released to fix a remote code vulnerability in some versions of Magento. The recently discovered remote code execution vulnerability may allow an attacker with administrative privileges to delete files and folders from a Magento installation through an exploit in the WYSIWYG editor. Magento Enterprise Edition stores from versions 1.6.0.0 through to […]
There are two basic strategies for monetizing content. Publishers can either generate revenue by charging for ads placed next to their content, selling the reader’s attention to advertisers. Or, they can skip the middleman and ask their readers to pay directly. In the modern online ecosystem, people generally expect content to be “free” from their […]
As a guy who does a lot of writing, I’m constantly aware of my predilection for procrastination (and alliteration). If I can put off writing something, I will. It’s not because I don’t love writing; it’s just that putting a dent into a blank page can be a significant psychological barrier (can a nonexistent dent […]
Content curation is a powerful technique for building a following for a blog and on social media. It’s also a great way to build relationships with other influencers in your niche. The basic principles of content curation are easy to understand: brands and individuals use their blog and social media channels to highlight content relevant […]
WordPress is used on over 20% of websites. It’s a huge success story and with good reason. WordPress is a powerful content management system with just the right combination of ease-of-use and configurability to appeal to both web development professionals and amateur web masters. However, a fly in the ointment of WordPress’ success is the […]
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