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Pricing is one of the most difficult problems that retailers face. Picking the right price point can mean the difference between having products fly off the shelves and having them sit unbought. If shoppers perceive products to be priced too high they may abandon a particular store altogether. If they are priced too low, store […]
A new year is here, and with it comes the determination to finally get started on the business or creative endeavor that you’ve been procrastinating about throughout 2013. If you want to sell something, to write, or to be creative in any other way, you’re going to need a website to show your work to […]
As I’ve mentioned in previous articles, if brands want to improve both the efficiency and the effectiveness of their content marketing efforts, they should think less like traditional marketers and more like publishers. And, it’s not only blogging brands would benefit from a more publisher-like approach to the planning of content creation. To be highly […]
Christmas is on the way, and that means sites all over the web will be cutesifying themselves in an attempt to catch some of the season’s goodwill. To be honest, I have mixed feelings about the sledging Santas and falling snow that is soon going to adorn my favorite sites. On the one hand, for […]
A patch has been released to fix a remote code vulnerability in some versions of Magento. The recently discovered remote code execution vulnerability may allow an attacker with administrative privileges to delete files and folders from a Magento installation through an exploit in the WYSIWYG editor. Magento Enterprise Edition stores from versions 1.6.0.0 through to […]
There are two basic strategies for monetizing content. Publishers can either generate revenue by charging for ads placed next to their content, selling the reader’s attention to advertisers. Or, they can skip the middleman and ask their readers to pay directly. In the modern online ecosystem, people generally expect content to be “free” from their […]
Magento Community Edition version 1.8.0.0 was released on September 25, 2013. Its highlights, as listed in the release notes, include: Major overhaul of tax calculation formulas, correction of rounding errors, and additional assistance with configuration. Optimized cache adapters for single-server systems. Upgraded Redis cache adapters for multi-server systems. (To set up and use Redis with […]
As a guy who does a lot of writing, I’m constantly aware of my predilection for procrastination (and alliteration). If I can put off writing something, I will. It’s not because I don’t love writing; it’s just that putting a dent into a blank page can be a significant psychological barrier (can a nonexistent dent […]
If you aren’t already familiar with JetPack, it’s a plugin for WordPress that brings a host of very useful features. It is developed by the developers behind the WordPress.com platform, and brings many of the benefits of that platform to self-hosted WordPress sites. JetPack recently saw a new release, which includes several additions that make […]
Content curation is a powerful technique for building a following for a blog and on social media. It’s also a great way to build relationships with other influencers in your niche. The basic principles of content curation are easy to understand: brands and individuals use their blog and social media channels to highlight content relevant […]
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