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Author : Kristina Ericksen
December 19, 2018

4 Ways to Optimize the Buyer’s Journey

Today’s buyer has access to an incredible amount of information. They are able to create a clear picture of the product they are looking to purchase by leveraging information from search engines, social media, and word of mouth.  As a merchant, this changing information landscape gives you access to multiple channels through which you can access […]

November 27, 2018

5 WordPress Plugins for Increasing Conversions

Staring down the WordPress plugins page, you find yourself asking which plugins are right for your site. You want more conversions, and you have a basic idea of what that entails, but you don’t know how that translates into what visitors should see on the page. Here are 5 WordPress plugins that can figure that […]

November 20, 2018

5 Methods For Optimizing eCommerce Conversions

When you opened your eCommerce store, where did you see yourself in five years? As a small and consistent merchant providing an excellent, personal service, or a global supplier of high-quality products?

October 30, 2018

What to Ask Your Hosting Provider

Each year, half a billion dollars is lost to slow websites after users abandon shopping carts and content pages. The reason? Insufficient hosting support, undefined expectations, and hosting provider marketing that doesn’t line up with reality.

October 04, 2018

Data Center Risk Factors and Recovery

When something goes wrong in a data center, their disaster recovery plan kicks in. A good disaster recovery plan aims to reduce data center risk to zero by implementing a range of redundancies and protections. To do that, it’s important to first walk through the data center risk factors out there.

September 20, 2018

5 Steps to a Successful Website Migration

Website migrations can be scary, but they don’t have to be. Here are 5 steps for making your moving experience as seamless as possible; starting from knowing what you need to back-up, and finishing with full DNS propagation and your new hosting solution going live.

July 11, 2018

Why Time To First Byte (TTFB) Isn’t as Important as You Think

Time To First Byte (TTFB) is the time it takes for a web server to respond to a request. It’s a metric reported by several page speed testers. It is also often quoted as being a primary means for measuring how fast a site is. The idea being that the faster a web server responds, […]

July 03, 2018

What Are Data Center Tiers Explained

In the world of data centers, reliability is one of the most important factors. The more reliable you are, the more likely clients are going to want to use you. After all, who wants a data center that isn’t online? Luckily, The Telecommunications Industry Association (TIA) published a standard for data centers defining four levels […]

June 25, 2018

What is WooCommerce? How It Works and 10 Reasons to Choose WooCommerce

Used on about 2.3 million eCommerce stores around the world, WooCommerce is particularly friendly to new eCommerce merchants because it combines ease of use with incredible power, flexibility, and features.

June 14, 2018

How to Choose a Data Center Location: Best Practices and Strategy

Choosing the right data center location can feel as though it’s one of the most important decisions you’ll make when taking your business online. On top of the sheer volume of choice, you also have to confront some very real performance requirements.  A good choice means an optimized web environment capable of reaching your entire […]