There’s no way around it. Product photography has a major impact on how customers perceive your brand and its products. When you use high-quality images and professional photo editing: Your products look more valuable — so you can charge more for them. Your store look more professional and trustworthy — which can build your brand reputation. You don’t have to be an expert to master photo editing, as there are hundreds of tools and services that can help you whip your product photography into shape. In this post, we’re sharing 14 of the best photo editing software tools that are. . .
When your eCommerce business is in its first few years, you may not be bringing in enough revenue yet to invest in professional product photography. Hiring even an entry-level product photographer can cost as much as $125 per image with more experienced photographers charging up to $1,000 plus per image. Buying your own professional DSLR camera can come with a hefty price tag as well. Quality, semi-professional DSLR cameras range from $500 to $3000, not including the cost of additional lenses. If your budget is tight, these costs can be hard to swallow. However, not being able to afford the equipment,. . .
No matter how well your eCommerce store functions or how in demand your product is, unprofessional product images will undoubtedly undermine your credibility. Humans are visual beings. In fact, a majority of the information we retain is strictly visual which means that when your customers make the decision to buy (or not buy) from you, it’s probably based more on your product photography than you’d think. Images that are slightly blurred, have noticeable flaws, or display odd coloration, can make your eCommerce store seem amateur and your products seem cheap. On the flipside, product images that are consistently high quality. . .
Online shops face a unique challenge in that they need to convince customers to make a purchase without the opportunity to try before they buy. Brick and mortar stores attract shoppers with decorative storefronts and displays. Seasonal decor and interesting store layouts create an experience for customers as they shop. But online shops have to wow customers using a different method — one that sparks that same instant jolt of curiosity that comes with walking through a physical store. Visuals are everything when it comes to online shopping. Just as a customer would walk into a store to look at. . .
Here’s a fun fact for you: customers trust images even more than product reviews when it comes to buying online. That means that for an eCommerce company, great product photography is an excellent opportunity to increase customer confidence and drive sales. However, truly effective product photography is more than just pointing and clicking a camera. The best images help you maintain a professional, seamless appearance across all pages of your website. So how do you accomplish that? One way to is to create a consistent look through your lighting choice. There are two main types of product photography lighting you. . .
Consumers want to feel connected to the brands they buy. Lifestyle brands take advantage of this fact and make it easy for consumers to envision their product as part of a larger identity. If you’re an eCommerce company, one of the simplest ways you can tap into the power of the lifestyle brand is to opt for lifestyle product photography: product images with a warm, breezy, and familiar aesthetic, usually in a styled setting. This look is best achieved with natural light rather than studio lighting because natural light can help make your products look the way they do in. . .
Growth is on the horizon for eCommerce fashion and accessories: data shows the industry is expected to continue to increase sales steadily through 2022. But with that growth comes steeper competition which can make it more challenging for new eCommerce fashion brands to succeed. As buying fashion online becomes more popular, consumers have started to demand more personalization. Over half of consumers now expect personalized experiences while shopping online or want to at least be shown products that are highly relevant to their individual interests. Most of the time this happens with help from marketing automation software or eCommerce tools. . .
Ready to set up a home photography studio? If you’ve ever: Tried to coordinate schedules with a photographer Been disappointed by lackluster photos from a manufacturer It’s time to consider setting up a home photography studio. Building your home photography studio saves money while letting you take high-quality photos when it’s convenient. A home studio also gives you creative freedom to pick and choose backgrounds, adjust product placement, and play around with editing. Before you click over to Amazon or head to a camera store, let’s look at a few things you need to consider as you build your own. . .
Make sure your product photos are exceptional. Good product photography isn’t cheap, and cheap product photography isn’t good. DIY product photography can be a false bargain because less-than-stellar photos of your products can drive customers away (and end up costing you sales). Great photos, on the other hand, generate revenue because 93 percent of customers consider visual appearance to be an essential part of purchasing decisions. One study found that images have a strong influence on price sensitivity. When you need to hire a professional to take care of your eCommerce product photography, it’s important to know what questions to. . .
Whether you’re a travel blogger, food blogger or fashion blogger showing off vacation spots, delicious meals, and outfit choices, or you’re a photographer, destination, or retail shop highlighting your brand experience, at some point you’re going need to add a gallery of photos or several photo galleries to your WordPress website. And, because you know website performance and page load speed affects search engine rankings and how long a visitor stays on your site, you need a robust photo gallery solution that keeps your site running fast. We put together the five best WordPress plugins for photos and videos. The. . .