Adding more sales channels to your business model can create inventory management headaches. When you sell on multiple online marketplaces, you may have to maintain numerous inventory systems. In a worst-case scenario, you’re keeping track of your inventory manually, using spreadsheets. This leads to headaches. Inventory records for multi-channel retailers are, on average, accurate just 63% of the time. This is a major factor in why 29% of multi-channel retailers have trouble accurately promising fulfillment. Moreover, poor inventory management spells trouble for your profitability, customer experience, overhead, and shrinkage, all of which eat into your bottom line. A multi-channel inventory. . .
What do Apple, Starbucks, Disney, Under Armour, and Bank of America have in common? They all make hundreds of millions of dollars of sales while offering an incredible user experience due to multi-channel marketing. Today, our goal is to take you through how these companies are succeeding with multi-channel marketing. But that’s not all: We’re also going to highlight the important takeaways from their multi-channel strategy, and give you tips that you can apply to your own eCommerce store and marketing strategy. What Is Multi-Channel Marketing? Marketing channel strategy refers to how products are transferred from retailer to consumer. Multi-channel. . .
Most online retailers and eCommerce businesses rely on numerous sales channels to drive conversion and revenue. This is called a multi-channel attribution marketing strategy. But, there’s a problem. How do you make use of all the conversion data that those channels generate? Do you have to manage the data separately on every channel, or is there a way to bring it all together in one comprehensive reporting tool? If you’re asking yourself these very questions, there’s a good chance that multi-channel attribution modeling and reporting is your answer. So we’ve put together everything you need to know about multi-channel attribution. . .