As an eCommerce business owner, it doesn’t take huge amounts of money or massive acts of grandeur (we’re looking at you, Taco Bell!) to surprise and delight your audience, a technique that’s been shown to be an incredibly powerful tool for building customer loyalty. According to Harvard Business Review, surprise not only changes behavior — it turbocharges emotions and fuels passionate relationships between customers and brands. Loyal customers are 5x as likely to repurchase, 4x as likely to refer, and 7x as likely to try a new offering. Whether you are a rapidly growing eCommerce start-up with hundreds of thousands. . .
People love to share their experiences, whether it’s posting on Instagram about how great the coffee is at the new place on the corner, or tweeting about the fantastic customer service is at Wayfair. Today, this is known as referral marketing. In the age of sharing everything and anything on social media, in blog posts, or over a drink, it’s crucial for brands to do everything they can to create positive customer experiences. The reason: If your customers had a memorable experience — good or bad — you can be sure they’re talking about it. According to Nielsen, 85% of. . .
Finding customers is a challenge faced by businesses of all sizes. Sure, there’s the initial buzz and influx of new customers that comes in the early days when your brand is shiny and new, but how do you sustain that interest over time and bring in new faces month after month? That’s where most companies look to a customer acquisition strategy. The trouble is, if those efforts are impacting how you maintain your relationships with current customers, you could be leaving money on the table. Obtaining new customers is important, but acquisition is not the only focus. Other activities around. . .
Did you know that engaged customers represent a 23% share of profitability and relationship growth vs the average customer? What does that mean? It means that engaged customers go straight to the bottom line. So how do you increase customer engagement and drive sales? One word: personalization. In this article, you’ll learn how to take customer data and turn their online shopping into a personalized experience that increases customer engagement and drives sales. Sound good? Before we get started let’s consider some questions. What is Customer Data? And Why Should You Care? Customer data is any information about your customers. . .
Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical. Studies have shown it’s between 5x and 10x more expensive to acquire a new customer than it is to keep an existing one. In fact, even if you improve your retention by just five percent, you could see an increase in profit of 25 percent to 95 percent. Whether you’re an up-and-coming eCommerce store looking to boost retention or an established digital superstore with a. . .