Leverage Emotional Brand Triggers To Increase Website Conversion Rates
My husband always teases me, saying that I’m a point-of-purchase marketer’s dream prospect because I’ll stick anything in my shopping cart if it tugs on my emotions or reminds me of happy times or fond childhood memories. Over the years, I’ve spent thousands of dollars on toys, candies, foods, and even clothes for my kids because they represent something I loved, thought was cool, or always wanted when I was a kid. It’s why I introduced my kids to movies like Goonies, Princess Bride, Star Wars, and Back to the Future, and cartoons like Duck Tales, Tailspin, Rescue Rangers, Gummy. . .