In an online shopping environment, your photography is the only access your clients have to your
products before a purchase can be made. They can’t feel, taste, or try anything you’re selling
before they have to make a decision. The only information they get is what you show them.
But photography communicates more than product information. Your photographs can tell a story
about your brand or your ideal customer. The quality of your photography and your ability to
present it well can build or destroy your credibility. Whatever role you play in the design of
your website, you will want to ensure that your photographs look great!
On this episode you’ll hear:
- The purpose and function of product photography
- The impact of good and bad photographs
- Common mistakes to avoid
- When you should get involved
- Resources for the shooting and editing images
If you are looking for ways to improve your knowledge of product photography then this is one
episode you won’t want to miss!
