How to improve conversion rates is every marketer’s top concern.
After focusing on various business strategies like content marketing, SEO, paid marketing campaigns, and social media, most ecommerce entrepreneurs expect the conversion rate of their stores to skyrocket.
However, if you're still driving non-converting traffic after applying these strategies, you may be missing out on other helpful ecommerce conversion optimization approaches.
After all, some often-neglected ecommerce conversion hacks work for most businesses, whether your website goal is more orders, link clicks, or sign-ups. If you want to know more about them, keep reading.
Here's what we'll cover:
Understanding Ecommerce Conversion Rate
Ecommerce conversion rate is the percentage of conversions from an online store. Ecommerce conversion rate optimization (CRO) happens when you achieve a higher conversion rate through website improvements.
Ecommerce conversion optimization helps you earn from traffic way more than you spend. It reduces customer acquisition costs and increases the average order value and customer lifetime value (CLV).
For example, if a website has monthly traffic of 2,000 visitors, and the website conversion rate goes from 10% to 25%, the total number of conversions will go from 200 to 500.
Learning how to improve conversion rates is vital for ecommerce businesses because the average conversion rate for online store owners is roughly 2%.
To grow your business with effective ecommerce conversion hacks, you have to:
Identify and track your conversion metrics
Highlight areas you need to optimize
Take steps for ecommerce conversion optimization
Ecommerce Conversion Rate Optimization
- 1. Do A/B testing
- 2. Create an excellent value proposition
- 3. Build customer trust
- 4. Make your website mobile-responsive
- 5. Offer incentives
- 6. Improve your website performance
- 7. Provide an outstanding user experience
You'll find a ton of tactics on how to improve conversion rates online. But we've compiled the seven most effective ecommerce conversion optimization techniques for your website.
Here are the seven best ecommerce conversion hacks.
1. Do A/B Testing
You can use A/B testing, also called split testing, to identify which ecommerce conversion hacks you need for your online store. A/B testing lets you run different instances of your website to see which one draws more conversions.
Through this method, you can quickly learn about your ecommerce conversion optimization needs and find out what interests your website's visitors when they browse your website.
We recommend A/B testing your:
A/B testing is essential to improving conversion rates because it helps differentiate between your working business strategies and the areas you need to improve.
Related reading: WordPress Plugins to Use for A/B Testing Marketing Efforts >>
You should ideally pair your A/B testing with a heat map. That way, you'll know which webpages on your website attract more visitors and which webpages need improvement.
2. Create an Excellent Value Proposition
Writing an excellent value proposition is a superb way to improve conversion rates. You should be able to communicate your unique selling proposition (USP) right from your homepage.
Your value proposition should tell potential customers:
How your brand stands out from competitors.
How your offer will improve their lives.
Why they should buy from you.
You can A/B test your USP to see which one resonates the most with your target audience.
3. Build Customer Trust
Customer trust is crucial to improve conversion rates on ecommerce websites.
According to HubSpot, 55% of consumers now have reduced brand trust. Meaning that if you want to increase conversion rates, you need to build trust by getting past their threshold with:
Social proof apps to create a sense of urgency.
Customer reviews and ratings.
Top website features.
4. Make Your Website Mobile-Responsive
Mobile responsiveness is an ecommerce conversion hack you need to implement right now. It’s an easy way to improve conversion rates of online stores.
In the U.S. alone, mobile ecommerce accounts for $47.8 billion in revenue.
That means you could be losing an influx of conversions if your ecommerce website is not mobile-friendly.
5. Offer Incentives
One of the easiest ways to improve conversion rates is incentivization. When you offer incentives to new and existing buyers, such as:
Percentage off on subsequent purchases
You give way to more ecommerce sales. Incentivization is an ecommerce conversion hack that encourages customer loyalty and conversions.
6. Improve Your Website Performance
Slow ecommerce website loading and crashes will lead to a drastic reduction in ecommerce conversion rates. According to Neil Patel, 47% of consumers expect your website to load within two seconds.
If you have a slow-loading ecommerce store, you will:
Put off potential customers.
Get a high bounce rate which will ultimately reduce your SEO ranking.
To boost website speed and improve conversion rates, you can use the following plugins and tools:
CDN (Content Delivery Network) for quick website content display.
Traffic surge control tools to improve page speed when there’s high website traffic.
Caching plugins to boost website speed.
File compression tools for codes and media files.
7. Provide an Outstanding User Experience
Providing a good user experience is another results-driven way to improve conversion rates.
Outdated or old-fashioned website designs lead to reduced conversions. Use reliable website setup solutions to create an ecommerce store with page elements like:
Unique, industry-specific design.
Easy-to-use UX design.
Menu bar and footer.
Clear call to action (CTA buttons).
Simplified checkout process.
Multiple payment methods.
Proactive support tools — live chat, help desks.
Final Thoughts: 7 Ways To Improve Ecommerce Conversion Optimization
As you can see, there are no secrets about how to improve conversion rates for your ecommerce store. The process is straightforward, and you can start it by applying the seven ecommerce conversion hacks we gave you.
Strategies like incentivization, providing a better user experience, and testing instances of your website are practical and efficient tweaks to achieve ecommerce conversion optimization.
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