Ecommerce is growing. Adobe estimates U.S. ecommerce spending to pass the trillion-dollar mark in 2022 based on data from Adobe Analytics.
This growth means you’re likely to spend more time trying to keep up with the latest ecommerce marketing trends, reducing the time for critical tasks.
Tracking what you should be targeting or measuring can be exhausting and time-consuming.
Here’s the good news. You can rely on marketing automation solutions to make the job easier and focus on other activities that drive revenue.
Read on to learn about the five best ecommerce marketing automation software to make your marketing campaigns more productive.
- What Does Marketing Automation Do for Your Business?
- Choosing the Right Marketing Automation Software for Your Store
- 5 Best Ecommerce Marketing Automation Platforms for Your Business
- Final Thoughts: 5 Best Ecommerce Marketing Automation Software for 2023
What Does Marketing Automation Do for Your Business?
Lead generation and customer engagement throughout the buyer’s journey are the most common challenges for ecommerce businesses.
And marketing automation is the answer. According to the 2022 Ascent2 survey of 393 marketers, more than one-third of marketers say that marketing automation helps them improve customer experience and optimize lead generation.
The benefits of marketing automation don’t end at lead generation. Here's what ecommerce marketing automation can do for your business:
- Improves lead nurturing efforts.
- Increases your sales and marketing teams' productivity.
- Helps you optimize the marketing strategy.
- Enhances customer experience, increasing the chances of retaining clients.
- Boosts your conversion rates and revenue.
Choosing the Right Marketing Automation Software for Your Store
Email marketing is one of the most effective channels to reach your audience, sell your products, and build relationships with customers. But email isn't the only channel available.
When looking for your ecommerce automation platform, consider the following factors to ensure you get the most out of your choice.
Ease of Use
The platform should be easy and intuitive to use for your team. Ask for a demo and see if you can perform frequent tasks seamlessly. If you have to ask for external help to finish simple tasks, that could be a red flag.
Functionality
Note down the features you need at the start to focus on selecting the right platform. Choose an automation software that natively integrates with your existing technologies. Integrations will save you time and money and reduce the time spent on retraining staff.
Customer Support
Ideally, you should have access to multiple customer support channels — live chat, chatbots, phone, email, and knowledge base. This omnichannel support ensures you always get help when needed.
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5 Best Ecommerce Marketing Automation Platforms for Your Business
Every marketing automation platform has its benefits and drawbacks. Make sure to define your company's needs before choosing any marketing automation software.
That said, here are the five best marketing automation platforms for ecommerce stores.
1. HubSpot
HubSpot is the king of marketing automation, topping the automation charts globally with a market share of 35.47%.
HubSpot is a complete package with analytics reports, blog publishing, and email marketing support. You can also use HubSpot API to create custom integrations for other ecommerce platforms.
Integrations: Magento, BigCommerce, Shopify, and WooCommerce.
Key Features
- Landing pages builder.
- Automated blog publishing features.
- Social media management tools.
- Automated email campaigns.
- Lead scoring.
Best ecommerce marketing automation software for: Ecommerce businesses focused on inbound marketing and content marketing.
Pricing: Free with limited features. Premium plans start at $45/month.
2. ActiveCampaign
ActiveCampaign is a three-in-one tool, offering digital marketing automation, email marketing, and small business CRM.
ActiveCampaign helps you map out the automated workflows with its powerful visual editor. Besides that, you can access 600+ prebuilt automation recipes for powerful personalization and segmentation across email, social, chat, and text messaging.
Integrations: Shopify, WooCommerce, Magento, Stripe, and BigCommerce.
If you use other platforms (such as StoreEnvy or BigCartel), you’ll need Zapier to pull ecommerce data.
Key Features
- Website tracking.
- Prebuilt automation workflows — for tasks including abandoned carts and multiple visits to specific products.
- Custom forms.
- Efficient email marketing.
Best ecommerce marketing automation software for: Small- and medium-sized ecommerce brands that want automation features to grow.
Pricing: Premium plans start at $9/month (when billed annually).
3. MailChimp
MailChimp is one of the best ecommerce automation tools for setting up and managing email campaigns.
Business owners can easily design and launch email marketing campaigns using the built-in campaign manager, helping them attract new subscribers and follow up with existing customers through targeted emails.
MailChimp also helps you manage ads on major social media channels — Twitter, Facebook, and Instagram.
Integrations: Shopify, BigCommerce, BigCartel, Magento, WooCommerce, Salesforce, XCart, and OpenCart.
Key Features
- Email reporting elements — click maps and subscriber activity.
- Analytics360 module.
- Robust API.
- Industry trends review.
Best ecommerce marketing automation software for: Small- and medium-sized ecommerce businesses.
Pricing: Free with limited features. Premium plans start at $11/month.
4. Klaviyo
Klaviyo is an ecommerce marketing platform that enables brands to deliver personalized experiences across multiple marketing channels, like SMS, email, in-app notifications, and the web.
Klaviyo offers many pre-designed templates to help you create emails quickly and provides additional data analysis and segmentation based on your email list.
Integrations: Shopify, BigCommerce, BigCartel, Magento, WooCommerce, Salesforce, XCart, and OpenCart.
Key Features
- Replenishment.
- Cross-sell.
- Win-back.
- Cart abandonment.
- Custom templates.
Best ecommerce marketing automation software for: Ecommerce businesses focused on email marketing.
Pricing: Free with limited features. Premium plans start at $20/month.
5. Omnisend
Omnisend helps marketers increase sales by connecting them with their customers on more touch points than before and offering a personalized experience.
Omnisend gives you the functionality you need to increase sales by triggering campaigns based on customer data and behavior. It also sends reports on how your marketing automation impacts sales.
Integrations: All major ecommerce platforms, including custom platforms, through their API.
Key Features
- Drag-and-drop newsletter builder.
- Pop-ups.
- A/B testing.
- Segmentation.
- Comprehensive reports.
Best ecommerce marketing automation software for: Ecommerce marketers.
Pricing: Free with limited features. Premium plans start at $16/month.
Final Thoughts: 5 Best Ecommerce Marketing Automation Software for 2023
To sum it up, marketing automation streamlines many business operations and saves you time to focus on priority tasks. You can go with Klaviyo if you’re focused on email marketing or HubSpot if you need a robust marketing automation solution.
To benefit from ecommerce marketing automation tools, you’ll need an optimized online store that pulls its weight in converting the leads.
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